Customer Centricity
Workshop
Your team ships features. But the impact is unclear. Engineers build what's asked — but don't always understand why. Decisions are made on assumptions. Features go live, but don't land. This workshop fixes that.
€4,500 excl. VAT · per group · 8–10 participants · on-site
What happens during the workshop
Your team works through a realistic scenario from start to finish. From raw customer input to a working feature. They analyse feedback, define the problem, prioritise solutions, write tickets, and present their approach. No theory. Everything is applied.
What your team leaves with
- →Turn customer feedback into clear requirements. Stop guessing what users mean. Learn how to turn raw feedback into concrete tickets your team can build.
- →Prioritise features based on real customer impact. Move beyond effort-based decisions. Use a simple framework to decide what actually matters to users.
- →Scope MVPs without overbuilding. Define what to build first - and what to leave out - so your team ships faster with less rework.
- →Define "done" based on customer value. Go beyond passing tests. Align your team on what it means to deliver something that actually works for users.
Where this helps most: Teams shipping features that don't land · Engineers disconnected from product · Teams relying on assumptions instead of real feedback
Hands-on. No lectures.
Full day, on-site
An intensive session that goes deep enough to change how your team works — without dragging on.
Up to 8-10 participants
Small enough for real interaction. Large enough to reflect actual team dynamics.
Built for immediate use
Every exercise produces something your team can use the next day.
A full day, structured for depth.
09:30 – 10:00
Welcome & introduction
10:00 – 11:00
Start with the customer
Stop building from assumptions. Learn how to read real customer signals and identify the actual problem behind a request.
11:00 – 12:00
Turn customer feedback into clear requirements
Work with real examples. Translate raw feedback into concrete problem definitions and technical direction your team can act on.
12:00 – 13:00
Lunch break
13:00 – 14:00
Prioritise by customer impact
Decide what matters based on user value — not just effort or complexity. Build a shared way to make better product decisions.
14:00 – 15:00
Scope the right MVP
Define what to build first — and what not to build. Write clear, customer-focused tickets that reduce rework and confusion.
15:00 – 15:15
Break
15:15 – 16:00
Redefine "done"
Align on what it means to finish work when customer impact is the goal — not just merged code or passing tests.
16:00 – 17:00
Present, align, and apply
Teams present their solutions, get feedback, and leave with shared language and decisions they can apply immediately.
Investment
€4,500
excl. VAT · per group · 8–10 participants · on-site
Request this workshop →Or book a 30-minute discovery call first.
Every workshop supports the next generation of developers.
10% of every workshop goes directly to tech initiatives that bring more people into the industry — TechMeUp, HackYourFuture, SheSharp, and GirlCode.