Customer Centricity
Workshop
Your team ships features. But the impact is unclear. Engineers build what's asked — but don't always understand why. Decisions are made on assumptions. Features go live, but don't land. This workshop fixes that.
€4,500 excl. VAT · per group · up to 12 participants · on-site
What happens during the workshop
Your team works through a realistic scenario from start to finish. From raw customer input to a working feature. They analyse feedback, define the problem, prioritise solutions, write tickets, and present their approach. No theory. Everything is applied.
What your team leaves with
- →Turn customer feedback into clear requirements. Stop guessing what users mean. Learn how to turn raw feedback into concrete tickets your team can build.
- →Prioritise features based on real customer impact. Move beyond effort-based decisions. Use a simple framework to decide what actually matters to users.
- →Scope MVPs without overbuilding. Define what to build first - and what to leave out - so your team ships faster with less rework.
- →Define "done" based on customer value. Go beyond passing tests. Align your team on what it means to deliver something that actually works for users.
Where this helps most: Teams shipping features that don't land · Engineers disconnected from product · Teams relying on assumptions instead of real feedback
Hands-on. No lectures.
Full day, on-site
An intensive session that goes deep enough to change how your team works — without dragging on.
Up to 12 participants
Small enough for real interaction. Large enough to reflect actual team dynamics.
Built for immediate use
Every exercise produces something your team can use the next day.
A full day, structured for depth.
09:30 – 10:30
Start with the customer
Stop building from assumptions. Learn how to read real customer signals and identify the actual problem behind a request.
10:30 – 12:00
Turn customer feedback into clear requirements
Work with real examples. Translate raw feedback into concrete problem definitions and technical direction your team can act on.
12:00 – 13:00
Lunch break
13:00 – 14:00
Prioritise by customer impact
Decide what matters based on user value — not just effort or complexity. Build a shared way to make better product decisions.
14:00 – 15:00
Scope the right MVP
Define what to build first — and what not to build. Write clear, customer-focused tickets that reduce rework and confusion.
15:00 – 15:15
Break
15:15 – 16:00
Redefine "done"
Align on what it means to finish work when customer impact is the goal — not just merged code or passing tests.
16:00 – 17:00
Present, align, and apply
Teams present their solutions, get feedback, and leave with shared language and decisions they can apply immediately.
Investment
€4,500
excl. VAT · per group · up to 12 participants · on-site
Request this workshop →Or book a 30-minute discovery call first.
Every workshop supports the next generation of developers.
10% of every workshop goes directly to tech initiatives that bring more people into the industry — TechMeUp, HackYourFuture, SheSharp, and GirlCode.